Hampshire based email marketing services  |  Sixth Level Marketing

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Email Marketing

You want to reach your prospects. You want your message to get right onto their desks. In our long and deep experience, a well-planned, well-constructed and well-targeted email campaign is still one of the most efficient and cost-effective forms of marketing that there is.

Why Email?

Email campaigns are highly cost-effective, being very efficient methods of maintaining regular contact with customers and prospect databases. A regular bespoke newsletter, for example, is an ideal “excuse” to keep your brand and proposition in front of them without being too intrusive. A newsletter can include a variety of different articles with different tones – one of which at least may catch the eye of your prospect. A product launch or relevant success story can also provide your sales team with a ‘door-opener’ on which to follow up.

How does it work?

Our email campaigns are managed on a secure stand-alone platform, holding both the contacts and the mailing templates. Mailing campaigns can be started and managed internally via a web-based user interface or more commonly via our managed service, which includes newsletter creation and mailing selection. Current customer and prospect data can be uploaded to the contact database and the ongoing maintenance of the base is then undertaken by the management tool. This also handles all ongoing deregistration and other administrative processes

What will it achieve?

Statistics on a campaign are available almost as soon as the mailing has been released. How many emails were sent and delivered? What percentage of your subscribers opened each email? Which links in the mail generated the most click-throughs? Who opened and clicked through each email? How many (and who) opted-out of each email? This allows you to create new lists from your email campaign tracking data, for example, all of those "who opened" or "who clicked" a particular campaign.

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