The Internet has now developed to the point where users are no longer marketed to but are engaged with in a two-way relationship.
It’s two-way traffic
The Internet has now developed to the point where users are no longer marketed to but are engaged with in a two-way relationship. Web surfers are clinically assessing the environments and experiences they find and, when motivated, they are sharing these with others in powerful virtual networks which can make or break the success of your online marketing. The businesses that are successfully engaging with these networks are those that are establishing an online reputation which leads to site traffic, prospects and customers.
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