6 Levels of Customer Engagement
1. Profile your customers
Until you know the profile of you potential customers how can you create the right message for them and know what they are looking for?
2. Awareness
Once you know who your customers are you need them to know the types of services or products you supply are available.
3. Consideration
Once they know that the services or products that you supply are available then you need them to consider purchasing them from you when the need arises.
4. Conversion
A key part to the new business process, making sure that those people who visit your site have their questions answered and any concerns allayed so they contact you allowing your own staff the opportunity to convert them to customers.
5. Loyalty
It takes a lot of money to get new business so you want to ensure that you keep your clients for as long as possible, extending the lifetime value of a customer by building their loyalty.
6. Advocacy
Customers can become your best sales force, brand ambassadors whom you support, reward and advocate in turn.
