Do you have a brand? Who knows about it?
Do people know your brand?
Do people look at your products and services because of your brand name? Are you the best in your industry? Are you always considered when someone is looking for your services or products?
Does your brand generate you business?
Do people buy from you because they have heard of you? No, then why do you want a brand?
What does your brand say about you?
Trustworthy? Helpful? Best in field? Cheap or Good Value?