Integrated Marketing
It should go without saying that every strand of your marketing should be aligned. Online and offline, your brand, your authoritative voice in your marketplace, your messages, how you benefit your clients – all should look, sound and feel like they come from the same place.
Online
The internet has led a revolution in the way people learn and investigate, communicate and interact, entertain themselves and do business. Today, any business that is not promoting itself online is seriously disadvantaged. However, whilst the UK is one of the most web-savvy nations, less than 10% of domestic transactions are made online, with B2B trade even lower.
Offline
Whilst a business not currently online would benefit hugely from being there, all businesses should look to the web as but a part of their sales and marketing arsenal. At 6LM, we always look to understand your marketing holistically, our focus extending beyond the web to ensure that your business has a truly integrated marketing solution.
What do you want to do?
We can show you how to – improve phone orders from website visitors, improve telemarketing performance by running email campaigns, maximise Yellow Pages or radio spend through online offer fulfilment and data capture, undertake market research or customer satisfaction analysis online, increase website traffic using door drops and direct mail, and much more.
