Where is your site and for what terms are people finding you? Now what are people actually searching for to find your goods and services?
Where do you rank for the keywords you are targeting?
How is your website doing? Are you ranking highly for the terms you want to be found for?
What other terms are you ranking for?
Are you high in the search engine results for terms that you weren’t aware of? Are these terms driving any business?
What terms are people typing into the search engine?
What keywords are people actually using to find your products or services?