The art of creating the right content for the right audience to attract qualified prospects to your business
Is your content worth reading? Are you answering questions that are of interest to the readers? Is what you are saying worth sharing?
Giving stuff away!
Are you willing to give away a few trade secrets? Do you understand what the issues are in your industry and are willing to discuss or put over your point of view?
Do you know who is actually reading your content? If you do, are you ensuring that the content is personalised for those readers? How do you do this?