SEO the Basics
SEO means Search Engine Optimisation. SEO attracts users of a search engine to your website when they search for keywords related to it.
You need to rank in the top 10 in Google’s search results that target your keywords as most searches don’t go beyond the first page, and Hubspot agrees that the first page makes up 75% of searches. Do you now see why it’s important to rank in the top 10?
The basics of SEO are especially important as they are enough to start getting you ranked. Let’s find out why:
Why Choose SEO?
People all over the world use search engines. Internet traffic can be quite helpful to a business because of the specificity of people’s searches. Internet users will either search for items specifically related to what your business offers, or only mildly related to it. Either way, if you have good SEO practices, it’s a win for you.
Search engines like Google choose the pages that will rank highest. SEO boosts your chances of ranking higher and being more visible in search results.
Here are some of the benefits of SEO:
SEO helps you get more traffic
Ranking high increases your chances of getting clicks. Ranking high means you appear on the first page of search results. Most people’s searches are limited to the first page and even more so to the first few results.
Your target audience can find you easily in searches when they need some information, products, or services. This could be more convenient for them rather than from cold calling, interruptive ads, or those annoying spam emails.
Attract potential clients already using search engines to look for products or services related to what you offer. It allows you to reach an audience that is looking for and willing to make a purchase.
- SEO attracts consistent traffic
Ranking high in searches makes your traffic consistent. If the number of times an item is searched online is consistent it makes traffic to your website consistent. This helps you stay ahead of your competition.
- Free traffic
This is free advertising. Good SEO practices lead to free search traffic. Granted, SEO services are not free, but this initial investment is much cheaper than paying for ads.
It is advisable to keep updating your page regularly in case your competitors use the same keywords. However, ranking high on Google searches is great marketing.
- SEO will attract a higher number of clicks than PPC
71.33% of searches lead to an organic result that appears on the first page being clicked on rather than the ads. Getting on page one happens as a result of good SEO practices.
- SEO places you ahead of your competition
Improving a company’s or business’s online presence is paramount. Create a good SEO strategy to realise this goal.
What it requires to drive traffic from search engines
Google is the dominant search engine globally. It uses a complex algorithm to determine how it ranks different sites.
Google searches for pages with relevant information whenever it receives a query. To determine relevance, Google searches through your page and its algorithm determines if the content is relevant to the search query. This is usually based on keywords used.
The quality of the query is also determined. The major factor that Google uses to determine quality is the number, and the quality of websites that are linked to your website. If your website is linked to trusted and frequently visited websites like Amazon.com, you’ll have more credibility.
You also need to have unique content to rank high in searches. Unique content means more visitors and Google’s algorithm can detect the frequency of visitors.
If users click on your site and stay on it because the information they find is useful to them, it’s an assist to ranking high. They should stay on the site as opposed to just clicking and bouncing back to the search results.
What happens next?
SEO is a broad topic with a lot more information. Position your website to rank high in searches using SEO and increase your online presence. Call 6LM now to help you.