Conversion
Great! “We have loads of traffic going to our site” but the question is how much is converting, how many people are buying your products or services?
Are you getting the business?
Getting lots of visitors to your site is great, but if they are not buying your services or products then it they are of now value.If you are getting the right sorts of visitors why aren’t they buying?
Are you answering the browsers questions?
Before anyone purchases they need to know they are doing the right thing, they have questions, are you answering these questions?
Do you have a strong call to action?
Browsers need to be told what to do and therefore you need to correctly invite them to contact you.