Its not just enough to say what you do!
Potential customers don’t just want you to tell them what you do they want to connect with you! You need to make sure that they don’t just click away
What is going to interest them?
You should know your customers and know what interests them, what content or tool on your site is going to be sticky enough to get them to look further into your site?
What questions do they have?
When potential customers call you, no doubt they have questions that are pretty similar. Pose these questions on your site or give them a tool to help them answer the questions and give them the answers, show you are an expert in what you sell.