Google analytic’s & Webmaster tools
Know what is happening when browsers visit your site, are they looking at the pages, products or services that you want them to?
Knowing what visitors do on your site is key to success
Using Google analytic’s to see what visitors are doing when they get on to your site allows you to make informed decisions and adjustments to the site to make the browsers experience better and get more people to contact you
Google webmaster tools
You need multiple tools to fully understand what is happening on your website and also to tell Google what you want them to know!
Bing Webmaster tools
Google is not the only search engine!